As a retail owner, finding creative ways to showcase your products is an essential part of your business. However, depending on your industry, it can be challenging to find the best display fixtures for your products. If you’re looking for a display fixture that’s capable of showcasing your products while keeping them safe, we have the innovative you’ve been waiting for – display cases. Display cases are ideal for showcasing various-sized products in your retail space, especially if you’re in the tech industry.
At DAC, we label display cases as a fixture. Compared to our window and door displays, a display case is incredibly purpose-oriented despite its additional display capabilities. If you’re interested in adding a multi-dimensional product to your showroom, today, we’re going to highlight the purpose and benefits of display cases and how they encourage customer sales.
What is the Purpose of a Display Case?
A display case, also known as a showcase, is a fixture that encourages customer sales while unifying the look of your showroom or retail space. The purpose of a display case is to showcase products and inventory to customers while also keeping them protected from potential risks. Display cases are made with highly durable materials so that you can feel confident in the longevity and integrity of your fixture.
For many industries, a display case allows customers to shop independently because they can view products as they wish and approach employees if they have any questions. They also allow customers to see a product outside of the case, fostering a stronger relationship between employee and customer. The employee provides more information and facts about the product, and the customer has the opportunity to learn more about the integrity of your products and business. Electronic stores commonly use these display fixtures to showcase cameras, cell phones, and other valuable products in their storefront.
A display case, or showcase, is one of the most versatile fixtures in your storefront. Unlike other store fixtures, it’s capable of showcasing your products and providing a place to do business, fostering positive interactions between customers and employees.
Benefits of Display Cases for Retail
Showcases and display cases offer many benefits to your business, customers, and overall retail space. While they’re not as interactive as product displays, they’re a great way to increase customer engagement and sales.
If you’re still wondering if display cases are the best match for your retail space or showroom, take a look at the number of benefits display cases, and showcases have to offer.
- Encourage customer sales
- It’s no secret that retail fixtures and displays are helpful for the customer sales experience, but it’s beneficial for customer purchase decisions as well. A display case lets the customer view products on their terms and allows them to browse through your products before making a decision. They can steer their own sales choices without and ask for information as they’d like. Display cases for retail are powerful display fixtures because they assist customers during their shopping without being sales-oriented.
- Provide additional safety
- While it’s great to have security measures throughout your retail space, display cases offer additional security for your products. Certain retail fixtures and displays are at a greater risk of theft and security risks simply because of their location and the value of your products on display. Unlike other retail fixtures, display cases are completely enclosed, which means your products are better protected than most displays or other retail fixtures. The durable materials and glass casing mean your electronics, supplies, and other high-quality products will stay secure.
- Easy inventory management
- Unlike products left on open shelves or located throughout your retail space, a display case is beneficial for keeping track of store inventory. Instead of scouring shelves to find specific products, you know precisely where valuable inventory is kept. Placing new orders and conducting purchases is much easier for yourself and your staff.
- Lets customers guide their own shopping experience
- Many customers enjoy browsing, taking the time to see different types of products before making a purchase. For customers who want to make their own shopping decisions, display cases provide the perfect solution for self-guided shopping. Shoppers can see your inventory, know what to expect, and can make their own choices.
- Provides opportunities for customers to interact with employees
- If a customer decides they’re interested in a product and want to learn more about it, they’ll have the chance to engage with your employees by asking questions. This helps boost overall sales and strengthen their relationship with your customers.
As you can see, there are plenty of benefits display cases have to offer your space and your customers. As a retail fixture, they’re great for displaying products and conducting business.
Create Custom Display Fixtures with DAC Products
At DAC Products, our mission and approach are simple – to create innovative display fixtures, retail fixtures, and store displays that reflect your business’s brand. We manufacture various types of fixtures; however, we also realize that every industry is unique. Certain fixtures and displays that work for one industry might not work for another, which is why we offer custom fixtures and display services in addition to our other work. Our development process allows us to find the best fixture and display solutions for your industry, so you feel confident in your space.
When you choose to work with DAC Products, we create your fixtures through the following process:
- Identify
- First, we work closely with you to determine your display needs and develop a strong understanding of who your customers are.
- Design
- Once we understand your products fully and the customers who purchase them, we create a prototype and will modify our design until it aligns with your company’s vision.
- Develop
- After completing your prototype, our production team begins creating your displays. Our fabrication process combines detailed craftsmanship with durable materials, so we never compromise on quality.
Our team is dedicated to finding the best solutions for your business. If you’re ready to begin your display and fixture journey, there’s no better time to request a quote.