For window manufacturers, dealers and showrooms, product visibility is everything. Your customers want to see the quality, materials, craftsmanship, and functionality of your window products up close. A well-designed window display fixture doesn’t just hold a sample—it helps customers understand how the product performs, how it looks installed, and why it’s worth choosing.
DAC Products designs display solutions specifically for window brands who need to show their products effectively, efficiently, and professionally. Here are five practical tips to help you get the most out of your window display fixtures and make a stronger impact in your showroom or dealer locations.
1. Choose the Right Display Fixture for the Window Type
Different window styles require different display approaches. Matching the right DAC fixture to the right product improves visibility, safety, and customer experience.
Examples:
- Casement and awning windows benefit from fixtures that allow full operation so customers can test functionality.
- Double-hung windows look best in displays that allow both sashes to move smoothly.
- Large specialty or picture windows require sturdy, wide-format fixtures to fully showcase the product without obstruction.
Selecting the proper fixture ensures the window is presented the way it was designed to be used—cleanly, clearly, and attractively.
2. Keep the Display Height Comfortable and Accessible
Customers need to easily see, touch, and test the product. The ideal display height keeps the window at eye level, ensuring the key features remain visible and accessible.
Best practices include:
- Position operable hardware where customers can reach comfortably
- Keep the primary viewing area between 4-6 feet from the floor
- Avoid placing windows too high or too low, which can reduce interaction
DAC’s displays are designed with ergonomic viewing in mind, making product demonstrations smooth and intuitive.
3. Highlight Key Features With Clear Signage or Add-Ons
Even the best window design can go unnoticed if buyers don’t understand its features. Augment your DAC window displays with clear, clean signage that communicates value at a glance.
Consider highlighting:
- Energy efficiency ratings
- Material options (vinyl, wood, composite, aluminum)
- Glass packages and insulation benefits
- Hardware finishes and color options
- Warranty information
If you use DAC’s customizable display solutions, you can incorporate branded signage or feature markers to elevate professionalism and consistency across dealer locations.
4. Allow for Full Product Interaction and Demonstration
One of the biggest advantages of a physical showroom is the ability for customers to touch, test, and operate window products. Your display should encourage this.
Make sure customers can:
- Open and close the window smoothly
- Test locks and mechanisms
- See how the window tilts, slides, or pivots
- Examine interior and exterior finishes
DAC’s operational window displays are built to support repeated demonstrations without compromising stability or longevity—ideal for high-traffic showrooms.
5. Keep the Display Area Clean, Organized, and Professionally Lit
Presentation matters. A clean, well-lit window display fixture helps customers see details that influence purchasing decisions.
Maintain a polished presentation by:
- Wiping down windows regularly to remove fingerprints
- Keeping hardware clean and polished
- Using neutral, professional lightning that doesn’t distort color
- Organizing surrounding product samples (trim, color chips, etc.)
When paired with DAC’s durable and attractive fixtures, a clean display ensures the product is always shown at its best.
Show Your Window Products With Confidence
A well-designed window display fixture does more than hold a sample—it helps customers understand the quality and functionality that sets your windows apart. By selecting the right fixture, optimizing visibility, highlighting key features, and ensuring hands-on interaction, you can create a showroom experience that builds trust and drives sales.
DAC Products provides a full range of customizable window display fixtures built for durability, professionalism, and product clarity. If you’re ready to elevate how your windows are presented, DAC is here to help.
Contact us today to design custom window display fixtures that help your products stand out and sell with confidence.
