In the door and window industry, the showroom is where the magic happens. It’s the bridge between a homeowner’s vision and a finalized sale. However, not all showrooms are created equal. A cluttered space with leaning slabs and outdated racks can actually overwhelm a customer, leading to “decision paralysis.”
To help your dealers close more high-ticket sales, you need to provide them with the right tools to showcase your products. Here are four proven ways to create door showroom displays that enhance the customer experience and drive dealer sales.
1. Prioritize Smooth Functionality
A front door is a tactile product. Customers want to feel the weight of the door, hear the solid “thud” of it closing, and experience the smoothness of the glide on a sliding patio door. If a display sticks or wobbles, the customer immediately associates that friction with poor quality.
Using professional-grade door display systems ensures that every door operates flawlessly. When a dealer can demonstrate a heavy, multi-slide door with just one finger, the hardware is doing the selling for them.
2. Maximize Square Footage with Multi-Door Units
Space is the most valuable commodity in any dealership. Most showrooms don’t have the floor space to feature every style, finish, and glass option in a stationary opening. This is where “intelligent” displays come into play.
By utilizing sliding door showrooms racks or pivot displays, dealers can showcase 5 to 10 doors in the footprint typically required for two. This allows the customer to compare different aesthetics side-by-side without walking across the room, making the selection process faster and more efficient.
3. Create “In-Home” Inspiration
It can be difficult for a homeowner to imagine how a door will look in their house when it is surrounded by metal racks and concrete floors. To drive sales, displays should mimic a real-world application.
Consider incorporating:
- Integrated Lighting: Use LED accents to highlight wood grain or decorative glass textures.
- Lifestyle Graphics: Pair your physical displays with signage and branding that shows the door on a beautiful home exterior.
- Full Openings: Whenever possible, use displays that allow the door to be mounted in a simulated wall. This provides a sense of scale and allows the dealer to talk about installation and trim options.
4. Make it Easy to Update
The industry moves fast. Today’s trending matte black hardware and minimalist frames might be replaced by a new aesthetic next season. If a showroom display is permanent and difficult to change, dealers will be stuck showing outdated inventory.
Invest in modular display solutions that allow for quick swaps. When a dealer can update their floor with your newest product line in under an hour, they are much more likely to keep your brand front-and-center for their customers.
Partner with DAC Products for Door Showroom Displays Success
At DAC Products, we specialize in engineering display solutions that don’t just hold doors, they sell them. From heavy-duty steel construction to custom branding, our displays are built to help your dealers succeed.
Ready to upgrade your dealer showrooms? Contact us today to discuss door showroom displays and signage that will take your sales to the next level.
